Google is getting close at Facebook Events service heels with its newly released Schemer, an activities recommendation engine with Google+ integration. Though the service is an invite-only beta so far but it already has partnered with well-known brands to organize schemes. These brands include Bravo, Entertainment Weekly, Food Network, IGN, LifeHacker, National Geographic, the US Department of the Interior and Zagat

Heineken and Facebook have partnered to work on digital campaigns for Heineken’s brands around the world. With the largest Heineken beer brand on Facebook that has over 4.6 million adult users, the beverage company aims to strengthen its popularity globally. Kingfisher and Dos Equis, two of the company’s other leading brands, are also in the top seven beer brands on Facebook. 

Ford Motor Company has teamed up with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automaker is intended to continue its efforts on smarter environmental decisions and the green lifestyle website will help inspiring people to go ‘greener’ through film, design, art, transportation and culture. 

To promote its social network Google+, the Internet giant Google is launching a new competition for up and coming photographers, inviting them to upload their visual works to the new platform. For the contest entitled Google Photography Prize the company has teamed up with Saatchi Gallery, London, which will provide the finalists and the winner with hilarious prizes, which are sure to help them boost their photography career.

Some automobile brands work hard developing new groundbreaking concepts and presenting innovative models, and some brands look back into the past and source inspiration from its rich heritage to appeal to more consumers. Volkswagen has launched a new campaign entitled VW Fanwagen in the Netherlands, blending a modern social media twist with a retro vibe. The new promotion, developed by Dutch agency Achtung, has been launched on Facebook—the brand is offering its fans an opportunity to built ‘the most social car ever’ and promises to give it to one lucky participant.