Ford Motor Company has teamed up with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automaker is intended to continue its efforts on smarter environmental decisions and the green lifestyle website will help inspiring people to go ‘greener’ through film, design, art, transportation and culture. 

Photo: Co-founders of SHFT, Adrian Grenier (left) and Peter Glazter (right),
with the new Ford Focus Electric. Photo credit: Ford Motor Company/TiffanyRosePhotography.com

Ford’s current mission is to accelerate the development of more fuel-efficient and alternative-fuel vehicles. With the assistance of SHFT.com the automaker will spread the idea into masses.

«Our goal is to provide the vehicles and resources to help people live more sustainable lives,» said John Viera, director of Sustainability, Ford Motor Company. «We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.»

Its important to select the right vehicle, for people who cares about their environment and want to save money. However, Ford’s recent research found out that nearly half of Americans are confused when it comes to green vehicle options, with 46 percent not knowing the difference between a hybrid, plug-in hybrid or electric vehicle.  To address this confusion in the marketplace, Ford will provide the necessary information

«SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,» said Grenier.

In addition, Ford supports educational initiatives in the USA. In October, it has partnered with General Mills to support schools across the country.