Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.
social media
Not so long ago we reported that Kraft was getting consumers to Tweet about its Macaroni and Cheese Product to get it to one of the top Twitter trends. So, three weeks later we have another unexpected news to report: the food giant shoots TV ads based on the user Tweets posted in course of the Mac & Jinx campaign.
Uniqlo, a Japan-based fashion retailer, has introduced a new online fashion project featuring an integrated Facebook functionality. Fans of the brand are welcome to upload photos of themselves dressed in UNIQLO clothing items at uniqlooks.uniqlo.com. By doing this, the fashion retailer gives a chance for those eager to show off their style make a statement, while those willing to share their viewpoint and get a place where they can do this.
Intertwitter Race is the title of a one of a kind online campaign developed by Nike in collaboration with BBDO Argentina and +Castro dedicated to Buenos Aires Nike 10k—a marathon that was held in Buenos Aires. This online application that united the online and real-life races was designed to compare and visualize the number of literal ‘followers’ a racer had in course of the actual Nike 10K (based on their timing results) to the number of Twitter followers of the race participants.
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.