Pampers, a world-renowned brand providing care to babies and their parents, is celebrating its 50th anniversary. Half a century ago, Pampers became the first hygiene brand to offer disposable diapers, which has triggered a real shift in parenting and baby care ever since.

In celebrating its 50th birthday, the brand has announced the launch of Little Miracle Missions program aimed at supporting and protecting babies through acts of kindness to kids and their families while encouraging parents support others.

On April 11,  hundreds of P & G employees, along with the family of  Pampers founder and inventor Vic Mills, gathered at P&G Baby Care headquarters to commemorate the evolution of parenting and the role this hygiene brand has played over the last 50 years.

Pampers has teamed up with Graham Foundation specializing in supporting parents of micro-preemies to provide packages of practical and emotional support for the parents of the premature babies in level three Neonatal Intensive Care Units (NICU) across the country (for the care of premature or ill newborn babies). This is the second move by the brand to support the parents of premature children. In November 2010, Pampers launched web series entitled ‘Love Comes Early’ dedicated to families where a baby arrived earlier than expected.

Today, April 12, Pampers plans on continuing the celebration by teaming up with celebrity parents who will tell their own stories of their little miracles at The Mount Sinai Hospital in New York City.

The brand is launching series of TV ads that celebrate every baby as a little miracle as well as an online campaign at www.facebook.com/pampers. Visitors to the page have a chance to provide care and support to expectant mothers. When consumers pledge they have achieved this mission via the Facebook, Pampers will be  giving baby showers to expectant mothers across the US.