Tetley Tea announced that in an effort to foster close communication between the consumer and direct tea producers, it launches an online campaign on Facebook that will raise the consumer awareness of the living and working conditions of tea producers from the developing countries.
social media
Just in time for St.Valentine’s Day, Nestlé-owned chocolate brand Rolo announced a contest for all the fans of its products in UK. From February 10 and over the 6 weeks, the brand will be loooking for the ‘Roloyal couple’. All those interested in participating are welcome to share their photos and stories on Facebook.
Avon announced the launch of Avon Connects—a social media website for women that allows them to interact with Avon representatives to get expert advice on the products. The new social media at www.avonconnects.co.uk serves for the purpose of helping women socialize, get support and advice from community members as well as enjoy other standard functions an average online community for women performs.
The brands are getting ready to the upcoming Super Bowl in their own creative ways. Some of them are launching new adverts like Doritos and Pepsi, while others are kicking off much bolder projects, transforming online activity of their fans into support for offline actions, just like Mercedes-Benz USA. The auto maker, which is going to advertize during the American football’s biggest event for the first time, started a campaign entitled ‘Tweet Race’ on the platform of its social media hubs, engaging its fans across the country.
Starbucks is offering an easy way to share the gifts with friends on various occasions. Launched today, January 26, the all-new Starbucks Card eGift program provides digital-savvy consumers with an opportunity to send their family and friends a greeting card, which serves as a traditional off-line Starbucks card for purchasing beverage, food or merchandise within the chain or/and earning My Starbucks Rewards benefits.