Volkswagen Brazil is giving out tickets to the upcoming 2010 Planeta Terra festival to people, who like to use Twitter and do it massively. The auto brand has launched so called “corrida” on the popular micro-blogging platform to be rolling out for four days, November 16-19. People are invited to ‘hunt down’ the tickets for the festival to be arranged in São Paulo this Saturday by tweeting.
social media
A plethora of brands create a range of products to pay homage to the cities around the globe—Coca-Cola‘s Fanta Absolut Vodka’s vibrant bottle designs and Nike‘s collection devoted to five NYC’s boroughs come as most notable examples of this ‘geographical’ movement. adidas is not an exception with its City Series editions, which celebrates a range of megalopolises with Boston, London, Tokyo, Paris, Oslo and more among them. Now, the brand decided to step out of the stores and pay tribute to one of the cities by a nice campaign, «We Are London,» which is dedicated to younger generation of pioneering and creative minds.
These days, November 16 through 20, Absolut Glimmer, a recently unveiled vodka is sponsoring an unprecendented event throughout the major social media popular with Latin Americans.
The show dubbed Escreva com a Luz (‘Light Writing’) runs on Twitter and Facebook every night from 9 till 10 pm. The contest organizers encourage all the consumers to come up with the right words for the light writing.
Facebook unveils a new system of messaging, which is sure to be welcomed both by people who stand by emails and those who love chatting online and send text messages. Before the press conference, which took place on November 15 in San Francisco, online mass media was speculating about FB’s possible launch of so-called ‘Gmail Killer.’ But the long-rumoured service turned to be not the case—instead of the new e-mail platform, Mark Zuckerberg introduced “The New Messages” service, which unites virtually all the ways of modern communication (barring video and voice chats).
Bacardi is launching an innovative, interactive Facebook app that creates, for the first time, one central portal that gives users the ability to organise and share their social life. The Bacardi «Mix-Together» app is a fully functional calendar designed to help organise events and offers the chance to earn «social points» in a variety of ways including through creating events and having invites accepted.
YouTube and National Geographic are providing creative eco-minds from around the world to take part in a unique Planet Inspired competition focused on nature and win worthy prizes. The core idea of the initiative is to spread the word about the importance of eco protection among the video-hosting website visitors with the help of… their own creativity. The participants of the contest are encouraged to submit their video collages highlighting one of the four themes—Oceans, Endangered Species, Fresh Water, or Exploration—to raise awareness about the problem and call the people who will be watching the film to active action.
Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example. Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.