Target is using their Facebook page to let consumers interact and share styles online. The application, “Merona. my look maker,” gives viewers the opportunity to virtually put together stylish looks from the titled line and share them with others.
social media
Just in time for Father’s Day, Old Spice is rolling out a series of hilarious e-cards for dad, available on the brand’s Facebook page. What’s really cool is that anyone who sends a Father’s Day card will be given a promo code giving them 40% off at the Old Spice Online Store (discount available now through June 20). Visitors can make those last-minute purchases for dad (or themselves!), including t-shirts, flasks, belt buckles, hats and koozies.
Skittles is at it again summoning fans to help «send a guy through bowling college». This all part of their social networking them «Mob The Rainbow» where Skittles will help someone achieve their dream. If on their Facebook page Skittles get 100,000 «likes» from their fans, they will send a person to learn bowling to achieve a lifelong dream.
With FIFA World Cup 2010 due to kick off in a couple of days, Adidas has launched a new advertising campaign “The Quest” premiering with a television commercial with the likeness of a movie trailer. The interactive campaign is an extension of the 2009 Adidas campaign “Spark” that featured superstar footballers Lionel Messi and Zinedine Zidane.