AXE Canada and the Zig agency developed a nice campaign for promoting one of the most controversial brands on the market. The new approach is mixing green initiatives and fun by inviting people to take shower together. The voiceover says that we should save water by sharing our bedrooms with other people.
Oasis, the UK’s on the go juice drink, is launching a year-round campaign to make British happier. Introducing the strap-line «Fruity Drinks and Lunchtime Dreams» the Coca-Cola Great Britain brand will be continuing to target its core audience of twenty-something men and women with the campaign, showcasing the extraordinary lengths to which Oasis will go to make lunchtimes better.
Coca-Cola North America wants everyone to join “fins” in a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation’s oldest and largest marine conservation organization. Through a new Facebook application, users can “oceanize” themselves into a playful underwater photo.
The Coca-Cola is supporting the March Madness with its Vitaminwater, Glaceau product made of distilled water with vitamins, herbs and flavors, by an online mini-campaign. This is a basketball tournament, organized by the National Collegiate Athletic Association, which starts in March and finishes in April. This time the brand gives consumers hilarious and totally ridicules tips on how to keep tuned in the event.
HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.
Last year, on September 11 in New York rapper Jay-Z, John Mayer, Mary J. Blige and Beyonce, the wife of Jay-Z, together with Absolut arranged a great event for family members of people who died in the terrorists’ attacks. The event Answer the Call was a great success and benefited the closest relatives of those who lost their lives in the tragedy.