AXE Canada and the Zig agency developed a nice campaign for promoting one of the most controversial brands on the market. The new approach is mixing green initiatives and fun by inviting people to take shower together. The voiceover says that we should save water by sharing our bedrooms with other people.
social media
HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.