Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.

Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.

The famous  chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.

AXE, the Unilever’s male bodycare brand, is well-known for its provocative campaigns, which are balancing on the edge of decency and always step into the risky zone with its below-the-belt humour. This time the brand doesn’t change the style and wants the men’s equipment to be always clean and smell nice. The new campaign seems to be a totally new level of commercials with sex innuendos.

The footwear brand Umbro named the winners of its creative contest Speciali Competition and has already made boots with the artistic soles. There were over 10,000 submitted designs to be chosen from and the brand picked out the most incredible and bold ones. The jury of a team of footballers, designers and boot specialists selected only 15 winners from the creative avalanche. The contest deadline was October 1, 2009 and now we can enjoy the results.

Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.

Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.