On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of the work, which took the first place, is to receive $1805, and the three runner-ups are to be awarded with $500 and $250 (two artists) correspondingly.
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The brand invites them to continue the sentence starting “My Life Is Calling Moment is…” and win their prize.
Nike is impressing again. Just in time for the Olympics the brand has launched an inspirational spot “Chain”, showing the huge power of will which helps sportsmen hit the records, both official and personal. The spot is demonstrating the chain of athletes, Lance Armstrong, Maria Sharapova, Rampage Jackson, Oscar Pistorius and a six-year-old in China learning martial arts and many others are going beyond the possible to become champions, primarily for themselves.
This week, Milton Hershey School and The Hershey Company are celebrating Random Acts of Kindness Week by asking people everywhere to say Thank You for the little things people do for them. From February 15-21, go to www.thehersheylegacy.com to share a virtual Hershey’s bar and some Hershey’s Happiness with friends and family.
Burger King Britain is pushing its new Burger Kings 3-Cheese Angus with the help of a new commercial and a T-shirt creative project. At the microwebsite www.kingtastyshirts.com made specifically for the launch and on the Facebook fan-page you can become creative with designing new black King tees, and then buy or win them.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Jim Beam Bourbon, the world’s No. 1-selling Bourbon, kicks off «Salute Soldiers with the Spirit of America,» a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year.
It’s not an easy thing to make long-term predictions as to consumers’ interest, but some giants in the media sphere are not afraid of being prophets and shaping the future. ESPN, the sports broadcaster, Mindshare, the WPP-owned network, and Unilever, released «Media 2015: The Future of Media«. It tells how the buyer habits are going to change in the next five years.