Yesterday, the first same-sex French wedding was arranged in the city of Montpellier following the passage of a law allowing same-sex couples to marry and adopt children. Prior to the legalization of gay marriage in the country, non-profit organization Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide French same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
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The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.
Pinterest has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.
Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online. The application, which was developed by Saatchi & Saatchi LA in collaboration with Google and Joystick Interactive, was introduced as a prototype at the Google I/O event.
Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home’s virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.
Facebook has finally unveiled its long-awaited software Facebook Home that enhances Android smartphones, making them more integrated into the social-media world. The steady stream of posts and photos from friends on Facebook is the first thing users see when they turn on the phone with the installed Home. Facebook notes that new product is not a new operating system or a smartphone, but a “family of apps that puts your friends at the heart of your phone.”
Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.