As part of its annual Nielsen Mobile Netview 3.0 study, the market research company has analyzed what smartphone applications and operating systems were popular in the U.S. in 2014.
Those who think Facebook is too intrusive and want to get out of its blue social media trap are encouraged to partake in a Facebook mood experiment, launched by Just B.V., a creative communications agency from the Netherlands. The goal of the effort is to discover if people actually become happier without Facebook.
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards. The application lets users become “Podsters” and complete the fun challenges to earn stamps for their virtual coffee card.
The American fashion brand Kenneth Cole provided a unique perspective at its Spring 2014 collection during the New York Fashion Week show, which took place on September 7. With the help of the AKQA digital agency and Vine, a Twitter-based app for sharing 6-sec videos, the brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, known for her stop-motion Vine videos, Jesse Hlebo, Jason Mante and others. As a result, a “breathing” wall of over 120 short Vine films that document the Kenneth Cole Spring 2014 show, was created.
Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.