Top 10 sustainability trends for 2015: spotted by SustainAbility The strategic advisory firm SustainAbility has published a forecast on the top ten global trends in the sustainability domain in 2015, based on some crucial developments across different industries in 2014. Continue reading →
“Bike Sense” concept technology from Jaguar Land Rover will help prevent cycling accidents According to the recent statistics, nearly 19,000 cyclists are killed in the road accidents in the U.K. every year. To address the problem, the British car manufacturer Jaguar Land Rover has initiated a research project aimed to identify the best warning sounds, colours and actions that will catch a driver’s attention immediately. Continue reading →
Leo Messi and Serena Williams stand for accessible education for all children in “1 in 11” fundraising campaign International non-profit organizations UNICEF, FC Barcelona Foundation and Reach Out To Asia have joined forces this year to raise awareness of and funds for children from deprived regions of the world who don’t have access to basic education. Continue reading →
The Bill & Melinda Gates Foundation addresses the problem of children vaccination through art The charitable organization founded by Bill & Melinda Gates in 2000 is known for its continuous support for social causes, in particular, kids’ vaccination in the poorest regions of the world. Continue reading →
Views on social purpose of business in Europe vary depending on leaders’ age, CCE found out 88% of European current business leaders and 90% of future leaders agree that business should have social purpose; however, while roughly the same number of current leaders (87% or 9 in 10) agree that businesses do have social purpose now, only 19% (or 2 in 10) of future leaders agree on that. Continue reading →
H&M launches Concious denim collection and strikes partnership with ILO The Swedish high street fashion retailer H&M continues it’s commitment to the greener and more socially responsible business model with the launch of environmentally friendly Concious denim collection and through partnership with International Labour Organization (ILO). Continue reading →
Sony Pictures Entertainment to promote art education across high-poverty schools in the U.S. Ahead of the American premiere of «Annie,» a family musical drama about an orphan adopted by a politician, the production company Sony Pictures Entertainment is teaming up with the government-supported nonprofit Turnaround Arts which aims to raise interest in arts in the schools from the poorest deprived regions of America. Continue reading →
PepsiCo “goes purple” in support of LGBT youth ahead of Spirit Day in the U.S. PepsiCo joins the list of LGBT-frinendly brands, such as Costco, Apple, Netflix, Gap and others, and is launching an anti-bullying campaign «Go Purple» ahead of the annual Spirit Day on October 16, which celebrates lesbian, gay, bisexual and transgender youth and is organised by the American themed nonprofit GLAAD. Continue reading →
Shell builds energy-effective football pitch lighted by movements of players in Brazil As part of its sustainability program #makethefuture, Shell has build an innovative self-lighted football playground in one of the poorest areas of Rio de Janeiro, Morro da Mineira. Continue reading →
JWT Melbourne depicts the “triggers” of smoking in an anti-tobacco animated campaign The Australian non-profit organization Cancer Council Victoria has approached the ad agency JWT Melbourne to develop a massive nationwide educational anti-smoking campaign that addresses the problem of «triggers» that make people smoke. Continue reading →