In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.
social responsibility
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.
Starbucks UK is rolling out its 2014 Starbucks Youth Action program, aimed to inspire, empower and support young people from across the country, who want to contribute to their communities with fresh and bold projects. The company will support the most promising ideas by providing necessary training and managing skills to the teams behind them.
Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.
The latest issue of COLORS covers the nature of protest, providing an insight into revolts across various cultures, with various goals and results. The 88th issue of the Benetton-owned cultural and social magazine explores all kinds of protesting movements (including violent ones) that influenced the history of different countries.