Coca-Cola is committed to spreading happiness across the globe using all methods and approach possible. Philologists note than when people are heaving their meal, they are more and their sub-consciousness is more perceptive and the information they gets into their mind easily. That’s why it’s important to eat and drink with people you love and in the positive atmosphere. Coca-Cola can provide that. The iconic brand, which launched the Happiness Truck and the Happiness Machine, introduced its Happiness Table to people in Naples, Italy.
soft drinks
The days when the world’s attention was drawn to the Olympic Games, Vitaminwater France celebrated the professional athletes in ordinary people doing sports on tracks and pitches, in pools and at stadiums. The beverage brand has launched an offline humorous promotion by Sid Lee, raising amateur athletes to the new heights and making them believe that they are real winners and personal records beaters.
Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.