On September 20, PepsiCo, Inc. announced the formation of the Power of One—Americas Council, which brings together its top food and beverage leaders to leverage the combined scale of the company’s complementary snack and beverage businesses across North, South and Central America. The company also announced the creation of the Global Snacks Group (GSG), designed to drive breakthrough innovation across its leading portfolio of global snack food brands.
soft drinks
Coca-Cola’s expedition to discover happiness started the same time Coke won the hearts of its first consumers. With almost every new promotional piece the iconic fuzzy drink brand is pursuing the goal to uncover a secret formula of happiness—Coca-Cola has already introduced the Happiness Machine and Truck, released a range of applications and surveys related to the theme and launched the hilarious Happiness Factory series to name but a few. The brand has already gained impressive experience of delivering positive emotions to millions of its consumers and it has come again to share some of its secrets. On September 16, Coca-Cola released a new 6 min 30 sec musical film dubbed ‘The Great Happyfication,’ a new installation of the Emmy- & TIME-nominated worldwide series of vibrant and a bit odd animated ads, which are all about discovering the world of Coke and the ways Coca-Cola makes people happy.
Coca-Cola Great Britain is today launching a new PlantBottle packaging. To celebrate the eco-event the company tasked designer Wayne Hemingway (who is also developing a new uniform for McDonalds) to help communicate the environmental message to consumers, creating a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. The umbrellas are exclusively being sold at Harvey Nichols.