On June 28, Coca-Cola Enterprises, Inc. released its sixth Corporate Responsibility and Sustainability (CRS) Report, Committed to 2020: Shaping a Sustainable Future in Europe.
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SoBe is probably the fastest brand in the world of soft drinks considering the fact that its totem animal is a quick lizard. Thanks to its nimble nature, the brand is also the first to unveil an in-tuner animated video ad, part of the brand’s recently launched ‘Try Everything’ campaign, on Pandora internet radio website, targeting young millennial males. The 15-sec pop-up advertisement, featuring a slithering lizard followed by a bikini-clad Kate Upton, Sports Illustrated Swimsuit 2011 Rookie of the Year, was available to see for just one day, on June 29, and only by guys aged 18-29.
Genuine green advertising is not commercials promoting eco-friendly goods—to have a legitimate right to be called ‘green,’ the message should be placed in the medium made of natural elements, literally. This notion underlies Coca-Cola’s idea to construct a plant billboard in Philippines—the project was developed in collaboration with WWF, which have partnered with the soft drink giant on climate protection and water conservation in the country. Earlier this year, Coca-Cola unveiled an orange-powered Energie Naturelle advertising stand for its Tropicana brand in France, and now it has created a billboard using CO2 absorbing plants.
For kids who won’t eat fruits and vegetables, and their worried parents concerned about nutrition, comes tasty relief: new Orgain Healthy Kids. Orgain Healthy Kids is an organic nutritional shake that’s made with certified organic fruits and vegetables to help fill the nutritional gap left by picky eaters and active kids. It’s the first line extension from Orgain, a ready-to-drink nutritional shake for adults that’s been on the market since 2009. Orgain’s long-time partner, Moxie TM Inc., the New York-based brand design and development firm, was tapped to design the new sub line.
Purdey’s, the original rejuvenating drink, has been updated and enhanced with stylish, contemporary new packaging by brand design specialists Blue Marlin. The new look is just beginning to roll out. The sumptuously detailed new design befits Purdey’s status as a classic premium drink and explains the brand’s mission and beliefs. It also signals the determination of brand owner Britvic Soft Drinks to bring this pioneering product to greater prominence.