Coca-Cola, the UK’s number one selling soft drink and one of the most innovative brands in the world, has launched its nationwide search for talented young people to carry the Olympic Flame, one of the symbols of the Olympic Games, representing peace, unity and friendship, during the London 2012 Olympic Torch Relay.
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Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’ campaign. Having tendered apology for the blunder (the thing was that a mother found her 14-year-old daughter searching for the meaning of her new status update with ‘two girls, one cup’ phrase referring to a notorious porn video), the brand closed the activity. Now, the buzz went down and almost one year later, the brand comes back with another teen-oriented project, dubbed ‘Pepperhood,’ which definitely will not have any unwanted after-effects.