According to different mass media, in the near future America is going to see its brightest music stars in a series of TV ads debuting during Super Bowl. New York Post reported on January 31 that the next episode of Lipton Brisk Tea series of commercials featuring Eminem will debut during this premier sport event.
soft drinks
Coca-Cola Netherlands is inviting the cult soda brand fans to compare the amount of calories they consume while drinking various beverages, ranging from water and iced tea to the company’s products. The improved version of ‘Calorie Compass’ (Caloriekompas) tool, which helps visitors to the www.coca-cola.nl website find out if traditional beverages like fruit juices are lighter than the iconic dark soda (its three most varieties) or not. The results really can impress.
7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.
It’s a jungle out there. And to tame it, ‘Gossip Girl’ actress Jessica Szohr sheds her inhibitions—and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
Fergie becomes extremely seductive in a new Dr Pepper commercial for the upcoming Super Bowl XLV, slated for February 6. The soft drink brand, which invited spooky KISS to star in the last year’s advertising, now is focusing on sexual attraction. The music diva, who now got wavy dark brown locks and is wearing a gorgeous ‘vampire’ dress, promotes the famous Cherry Dr. Pepper soda and surprises her fans with a very complicated trick—in just a few seconds she knots a cherry stem in her mouth.