Yesterday, August 9, Dr Pepper Snapple Group announced the launch of a new corporate philanthropy program, ACTION Nation. The program will focus giving and volunteer efforts in support of DPS’s mission to foster physically active, engaged and sustainable communities.
soft drinks
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.