PepsiCo has opened a new blog dedicated to giving their employees a voice. The new hub titled Living the Promise will give the soft drink giant’s employees an opportunity to share with the world thoughts, projects and innovations.
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PepsiCo launched an innovation incubator program called PepsiCo10, an open call for promising start-ups in media, communications and technology. In this unprecedented initiative, PepsiCo will select up to 10 aspiring entrepreneurial groups, match them with industry mentors, and join with them to activate pilot programs with PepsiCo brands. Entrepreneurs can find out more information about the PepsiCo10 and apply online now through June 24, 2010: www.pepsico10.com.
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.