Tazo is debuting a new line of Tazo Zero Calorie Naturally Sweetened Bottled Teas. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.
soft drinks
Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) «Water for Schools» project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk — and Coca-Cola will match every point donated to buy supplies for the «Water for Schools» initiative.
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.