The UK’s largest supermarket chain Tesco together with the biggest national wine importing company Enotria have initiated a partner, socially responsible project that aims to launch the production of the so-called social wine which flavor, brand name and label design are selected by the U.K. public.

Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.