Facebook is to measure the 2012 London Olympic Games impact on brands. The social platform giant intends to track how the sponsorship brands influence is changing; while the Olympics sponsors spend time fighting for financial profit of their investment, says Financial Times.
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Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is announcing a new phase of the Olympic sponsorship campaign, which continues its Spots V Stripes initiative. As part of the new extension dubbed ‘Keep Team GB Pumped,’ the £8m campaign running on TV, digital platforms and experiential media, Cadbury launches consumer engagement activity and introduces themed versions of its favourite products as well as Olympic mascot shaped chocolates and Bassetts Jelly Mascots this month.
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.