New Balance, an American sports footwear manufacturer, teamed up with Counterkicks, the web-resource showcasing the news of footwear, to run a design contest aimed at finding the most innovative idea for an iconic and lightweight New Balance Sprint Spike shoes. Every pitch was evaluated by the panel of judges based on the following criteria: inspiration and story, innovation, and execution. This criterias were used by the judges (professionals from New Balance design team including Brett Golliff, JF Fullum, Kyle Strek) based on the criterias of evaluation for professional projects they normally use at work.
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Red Bull asked Tracy Lee Stum, one of the most prominent 3D artists or our days and a Guinness record-breaker, to decorate the floor of Skate Park of Tampa for the parks upcoming 17th Annual Tampa Am skateboarding competition. The huge art work (15 meters wide and 2 meters high) was painted on the skating surface features two angry bulls (which are red, of course).
Nike is sure that destruction underlies creation. The iconic sportswear brand has launched a new movement “Destroy To Create” to pay tribute to people who break the old to build the new. The campaign’s seems a bit gritty, still it conveys good messages and features people who managed to introduce their unprecedented visions, somewhat contradicting to previously adopted principles, to the world—and be heard.