Jay-Z, who previously collaborated with Absolut, now teams up with Nike to support the brand’s first World Basketball Festival, which will be running August 12-15. The famed rapper was invited to perform at Radio City Music Hall and design limited-edition All Black Everything Air Force Ones pair of sneakers.
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On March 24, Ashoka’s Changemakers and Nike, which is one of the most popular sport apparel brands known for its commitment to social improvement, launched the global Changing Lives Through Football competition—an addition to its massive Nike Gamechangers campaign—to improve the life of the local communities all round the globe with the help of football. Now the brand invites public to determine the contest winners by voting.
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.