Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.
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Umbro provided seven artists with the opportunity to recreate their countries football crest and now they are giving the same chance to budding designers everywhere. In their line, the World Champions Collection, the company tasked the creators to come up with a unique idea for their homeland’s football crest in celebration of this summer of soccer.
The World Cup is in full swing and Adidas is challenging golf and football fans to capture their best ‘keepy uppy’ effort on video. As and official sponsor of FIFA World Cup 2010, Adidas has launched the “TOUR 360 Keepy Uppy Challenge” where consumers upload videos of family, friends or themselves kicking or heading a soccer ball in the air as many times in succession as possible.
Tiger Beer has launched a new website for the World Cup fan that wants to be informed. Internationally famous Tiger Beer’s website “The Ultimate Football Celebration Guide” gives viewers information, instruction, humor, events, photos, and all the highlights and statistics of FIFA World Cup 2010 that are available.