From September 30th through October 3rd, 2010, after six months of national qualifying games in 40 countries, the Danone Nations Cup World Final will fire up South Africa with real human adventure. Zinedine Zidane, faithful ambassador, will be present to launch the final of the world’s largest football competition for children, for the first time away from France.
sport
PepsiCo International and Microsoft Advertising announced the launch of an integrated digital advertising campaign to celebrate this year’s summer of football. Running in 14 markets worldwide, including Europe, the Middle East and South America, the campaign will drive brand engagement for PepsiCo International and brand entertainment experience online through the MSN portal.