PepsiCo International and Microsoft Advertising announced the launch of an integrated digital advertising campaign to celebrate this year’s summer of football. Running in 14 markets worldwide, including Europe, the Middle East and South America, the campaign will drive brand engagement for PepsiCo International and brand entertainment experience online through the MSN portal.

Nike has launched a controversial black-and-white commercial featuring golf superstar Tiger Woods and the voice of… his late father, Earl Woods. In the video the only thing we see is a face of Tiger, who is stoically looking directly into the camera and listening to his father’s reprimand. Over the last several month Tiger Woods has been in the centre of an embarrassing scandal, which was caused by his adultery affair.