SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Mars Chocolate North America announced the launch of SNICKERS® Ice Cream «Chillin’ at Training Camp» Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player.

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Nike Golf — Redesign for Consolidation

Nike has unveiled new packaging for its Golf ball category. The aim was to help distinguish it from competitors and brought more consistency to brand placement. Before the changes, the packaging was fragmented and so the message was rather confusing. Now the packs have more consolidated and refined look at retail.

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Powerade Gives Athletes Inspiration to “Keep Playing”

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to “Keep Playing,” through a comprehensive campaign highlighted by an innovative online experience and the presence of Powerade on the pitch during the 2010 FIFA World Cup™ South Africa.

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Nike: Bleed Your Colours

The USA is now all in March Madness, annual tournament featuring 65 college basketball teams. The event is coming to the finish, and on April 3 the winners will be selected. Renowned NBA stars of basketball came around to recollect the time when they played in a university team and started building their carrier. Nike helped them by creating a simple campaign called Bleed Your Colors.

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Nike Women Rock Victorious

Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.

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Coca-Cola Football Campaign for Egypt: 89 Fans from 89

Coca-Cola presented the “89 Fans from 89” campaign developed for the Egyptian Football Association. The project was awarded with the Integrated Grand Prix at the Dubai Lynx Awards this year for the creative approach it was built on.

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NIKE Stadium Unveils Creative Kits for Brazil National Team

Nike has launched a new project NIKE Stadium. The web-site features the works by renowned artists from all round the globe. The creators form world capitals of art (Tokyo, New York, London, Milan and Paris) unveil innovations and artistic experiments.

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Coca-Cola Partners With Special Olympics to Host First-Ever «Unity Cup»

Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural match of the «Unity Cup» presented by Coca-Cola, on the same pitch that just hours later will host a FIFA World Cup match. The event will take place at Green Point Stadium in Cape Town, South Africa, on July 3, prior to a quarterfinal match of the 2010 FIFA World Cup.

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Mad Tips for Sport Fans by Vitaminwater

The Coca-Cola is supporting the March Madness with its Vitaminwater, Glaceau product made of distilled water with vitamins, herbs and flavors, by an online mini-campaign. This is a basketball tournament, organized by the National Collegiate Athletic Association, which starts in March and finishes in April. This time the brand gives consumers hilarious and totally ridicules tips on how to keep tuned in the event.

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Heineken Arranges Football Fiesta

Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.

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