Stella McCartney has opened the first adidas by Stella McCartney stand-alone store, located next to the recently opened Stella McCartney mainline and kids’ store in London’s Brompton Cross area.
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Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different sport arts. Then he collaborated with UK chart-topper Katy B to provide the vocals.
McDonald’s, the official restaurant of the Olympic Games, is celebrating 100-days-out from the Games with a roll out of its Champions of Play program announced in the beginning of 2012. Created for 6—14 years old kids, the program is aimed to provide them with more information on healthy nutrition in a fun way.