Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different sport arts. Then he collaborated with UK chart-topper Katy B to provide the vocals.

Photo: Mark Ronson and Katy B

Teens-targeting Move to the Beat campaign fuses sport and music and, inspired by London’s cultural scene, aims to connect young people to more active life style. The new company’s largest-ever digital program allows young people to do it in a fun and captivating way. Using the Create my Beat desktop application they can make their individual beats online and upload it to The Global Beat, a worldwide online platform to share it with the whole world.

The My Beatmaker app for smartphones that uses the new ZooZ technology enables teens to create their Beat through the motion of their phone. Additionally, Chinese and Indian users can sign up to receive SMS alerts about the campaign that include facts about the athletes and artists and Games related quizzes. In UK, the company has recently launched the Future Flames campaign, which is also youth-oriented.

«The number one passion point for teens is music,» explains Shay Drohan, Senior Vice President of Sparkling Beverages, The Coca-Cola Company. «Through Move to the Beat, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership.»