Sprite is giving teens a platform to express their creativity through music and film in the brand’s first-ever global integrated marketing campaign, The Spark. Innovative TV commercials, an online interactive music mixer featuring content from Grammy nominee Drake and a digital film mixer will inspire and enable teens to spark fresh thinking and display their originality.
Sprite is sponsoring one of the brightest events in the American basketball, the Slam Dunk game, which is taking place on February 13. In two weeks 2009 Sprite Slam Dunk champion Nate Robinson of the New York Knicks will attempt to become the first three-time winner of the competition. The Coca-Cola brand has shot three TV-sport to support the event.