Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.

Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc.  In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.

To continue the philanthropic legacy of parent company Starbucks, Seattle’s Best Coffee is giving back to communities nationwide with the launch of the Brew-lanthropy Project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

Starbucks is continuing the activity dedicated to its 40th anniversary by introducing new offerings and designs as well as announcing upcoming events revolving around the big date. Yesterday, March 8, Popsop reported on the launch of the new logo of the brand and previewed a range of volunteering projects slated for April, and now the new Starbucks eco-store design, unveiled in Knightsbridge (London), gets into the spotlight.

This March, Starbucks is turning 40, and to celebrate the occasion, the coffee giant is launching the new Starbucks Tribute blend, rolling out the borderless logo today, March 8, and announcing a bunch of activities to make the neighborhoods thrive. For the ‘volunteering’ part of the of anniversary celebrations, the brand is calling its community-minded consumers to spend a couple of hours improving their towns and cities throughout the month of April, a Global Month of Service at Starbucks.

Starbucks, which is celebrating its 40th anniversary this year, is releasing a new limited-edition blend to mark the occasion of the company’s presence in the market for four decades. In early January, the company unveiled its revamped logo (it followed the examples of Apple and Nike and dropped the name and the circle around the siren), which now symbolizes Starbucks’ strive to move beyond borders. And now the new addition to the ‘anniversary pack’ comes—the Starbucks Tribute Blend, which speaks to the company’s heritage, is to appear in stores in a week.