ELLE, Jameson Irish Whiskey, Piaget, Acura, the AVEENO skin care and hair care brand, LG and Stella Artois to name a few became the sponsors of the 26th Film Independent Spirit Awards, which pays tribute to the independent film community, celebrating films made by filmmakers who embody independence and originality. ‘Black Swan,’ ‘Winter’s Bone,’ ‘127 Hours,’ ‘The Kids Are All Right,’ and ‘The King’s Speech’ among others received awards at the ceremony, held in Santa Monica, USA, on February 26.
Stella Artois
Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60’s to the sun-lit French Riviera and sees the title characters—attractive young men played by different actors—going through a number of changes in one episode, to eventually make an outstanding appearance in the eyes of a lady and order a glass of Stella Artois 4.
Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010 Les Créateurs de Bbeauté, is running in one of the sections of the brand’s official website and is dedicated to the upcoming Stella Artois World Draught Masters, the global tournament of bartenders, to be held in London on October 28.