Ford Motor Company and The Coca-Cola Company have collaborated to design a car with sustainability in mind. Together they have presented the first-ever vehicle with the interiors that feature fabric made of the same renewable materials that are used to make Coca-Cola’s PlantBottles. This is the first time the technology behind the Coca-Cola plant-based PET plastic bottle was leveraged to create something not in the packaging field.
sustainability
Patagonia is now enabling its consumers not only to wear sustainable apparel, but to drink organic beer as well. The 40-year old outdoor clothing brand, known for its eco-focused ethos, has partnered with the New Belgium Brewing company to craft a limited-edition organic lager, California Route. Patagonia has been deeply engaged in the development of the common-style 5.5% ABV beer that is the first drinkable product created by and in collaboration with an outdoor gear brand.
American Express is rolling out a new program, Small Business Saturday initiative, in the UK to promote local brands, retailers and services, encouraging the consumers to shop locally. The credit card brand collaborated with the Ogilvy&Mather agency to deliver its message though a vibrant visual campaign that includes a TV advert, web promotions and prints.
The apparel, footwear & accessories brand TOMS, known for its “One for One” charitable scheme, launches a new online store that sells not only the label’s own products, but goods from other ethical companies as well. With TOMS Marketplace running on toms.com, the brand drives its philanthropic commitment further by lending its platform to more social entrepreneurs.
Gucci is extending its fashion-forward philanthropy initiative, Chime for Change, through a competition for technology developers. The fashion giant is launching a hackathon called “Chime Hack” in early December where engineers, product designers and project managers will be developing mobile applications to support girls and women globally.
Nature is the only cure for technology-obsessed kids, a new film from Channel 4 and BRITDOC suggests
Offering new opportunities and choices, technology dissocializes us, thus makes us unhappy—a series of the latest psychologic researches proves the fact. Especially this concerns young children who usually replace fun outdoors activities with chatting, playing, surfing or reading on mobiles, tablets or (now more rarely) desktops.