If you didn’t turn the lights off on March 28th, please be aware that you had missed the ninth Earth Hour, an annual energy-saving, sustainability-driven initiative held by WWF globally. On this day all the households, communities, businesses and nonprofits are encouraged to switch the lights off to save the planet’s energy resources.
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental and social responsibility of 709 Scandinavian brands—as seen by 27,000 consumers from Sweden, Denmark, Norway and Finland.
The UK’s leading stationer Ryman Stationery and the ad agency Grey London have commissioned 26 British established designers to create «beautifully sustainable» posters to promote the «world’s most sustainable» font Ryman Eco. It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year if all the printing was done with it.
Stora Enso, a European and global leading provider of sustainable fiber-based packaging solutions, has conducted an interesting research to learn if Millenials (consumers born between 1980 and 2000) value sustainability in packaging, how eco-friendly packaging influences purchasing decisions, and if it helps increase sales for CPG (consumer packaged goods) companies worldwide.
According to the recent statistics, nearly 19,000 cyclists are killed in the road accidents in the U.K. every year. To address the problem, the British car manufacturer Jaguar Land Rover has initiated a research project aimed to identify the best warning sounds, colours and actions that will catch a driver’s attention immediately.