Today Unilever UK has announced a new very unusual initiative — a live social experiment which will involve 12 families across the country who are to prove that environmentally-conscious lifestyle don’t cost more, as 68% of adult consumers think*.
sustainability
IKEA launches an ambitious effort dubbed People & Planet Positive aimed at making the world’s energy consumption as sustainable as possible by 2020. The new strategy outlined by the brand in the recently released People&Planet Positive plan. The goal of the new effort is to make the company energy independent and help people across the globe to live affordable and sustainable life thanks to IKEA’s products. The company has also released an inspiring 3-minute video called “Your home + our planet = our home” to tell about its commitment in a more visual way.
The article is written by Ted Mininni, President of Design Force, Inc., USA
There’s so much talk about sustainability when it comes to packaging. How can we minimize the amount of packaging we use? How can we make more of it recyclable? How can we source more materials from natural, renewable resources? How can we get away from petroleum-based packaging?