With the words ‘A cleaner ocean, one vacuum cleaner at a time’, Electrolux introduces a donation program for all its Green Range vacuum cleaners. The Electrolux Green Range vacuum cleaner has become world famous through the project Vac from the Sea, where Electrolux built a number of unique concept vacuums using plastic trash gathered from the world oceans. Now the success hits the sales floor.
sustainability
For the fifth consecutive year Sustainable Life Media, the leading international producer of sustainable business conferences, gathered together leading professionals in the area of sustainability at Sustainable Brands ‘11 Conference (SB’11) in Monterey, CA, to discover and share the latest trends, campaigns and ideas driving corporate change. More than 700 representatives and visionaries of sustainable business were engaged in a dynamic conversation about the shifting landscape of corporate responsibility during a 4-day event.
Here at Popsop.com we are proud to be a media sponsor and supporter of the event for the first time and spead the word about sustainable initiatives and businesses worldwide for the good purpose.
Greenpeace, which encourages public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split: Barbie and Ken are not together anymore because the iconic doll keeps on “wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction.” Still, there’s something to be done to fix it—people can choose their country from the list write to Mattel’s SEO now and ask to stop cutting forests in Indonesia for making paper packaging. Maybe, this will help and Ken will forgive his ruthless ex.
Sustainable Brands ’11 provided an early look at results from the 2011 ImagePower Global Green Brands study, one of the largest global consumer surveys of green brands and corporate environmental responsibility. The results were released on Wednesday and will be discussed in depth on Friday, June 10 during ‘The Unfolding Green Brands Landscape: Notes on the Trendline’ presentation.
On June 6, the Motorola Mobility Foundation, the philanthropic subdivision of Motorola Mobility, Inc., announced the launch of the Empowerment Grants program. The program offers an opportunity for non-profit organizations to apply for funding to empower their communities. Three areas are focused—education, health and wellness and community.
On June 2, the Eastman Kodak Company announced the new environment-friendly initiative that allows U.S. customers to get rid of electronics products they no longer use.
Consumers are welcome to trade in used gadgets from any brand and receive cash. Any printers, digital cameras, digital video cameras and digital picture frames, as well as camera accessories such as lenses and flashes are accepted.