Last Friday PepsiCo UK & Ireland unveiled environmental report for 2009/2010 outlining precise numbers on company’s efforts to prevent climate change, apply sustainable practices in agriculture as well as minimize its water and energy consumption.
sustainability
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.
Levi’s is very serious about making an ecological revolution under a denim banner. The brand, which has been known as the leader of jeanswear business since 1853 and one of the most active environmental game-changers among today’s companies, is offering solutions (both crowd-sourced and developed by the Levi’s team) to address the problem of extra water and energy consumption. The latest innovation of the brand, Water < Less denim, has been designed to address the issue—to help us (the industry and individuals) use less water on each stage of the jeans’ life. The brand has also released a hilarious video, which introduces the new cutting-edge solution (the offline presentation was held in November).
Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.