Andreas Larsson, who was recognized the best sommelier in the world in 2007, Ghislain de Marsily, a hydrogeologist and member of the French Académie des Sciences, and Yu Hui Tseng, world renowned tea master… What do these people have in common? The answer is, they specialize and must know everything about…water, its origin and nuances of its taste. The experts of this field joined their efforts to present a photography book dubbed ‘Realms of Water’ (‘A journey of understanding to the sources of natural mineral water’). It is a joint project by Editions Textuel and Nestlé Waters International who sponsored the initiative.
sustainability
In an effort to further industry sustainability efforts, Nike released its ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index. The release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Today, goods producers are focused on recycling as intensely as never before. Along with global coffee chains and manufacturers of household cleaning products, the recognized leaders in the soft drinks industry are also introducing new innovative and state-of-the-art technologies and programs to help give a second life to used packaging. Recently, Popsop wrote about the online extension of PepsiCo’s Dream Machine initiative and now Coca-Cola introduces a Reimagine Beverage Container, a new addition to its extensive list of projects focused on recycling.
PepsiCo is reaching eco-friendly consumers through Facebook with its new recycling-oriented application on the PepsiCo’s Dream Machine page. The company invites people from all around the world to sign up and choose virtual bottle or can to share it with people from their friend-list and raise awareness of the problem.