Nearly two years ago Pepsi launched its groundbreaking initiative Pepsi Refresh Project to support emerging social projects with grants, ‘refreshing’ the world—the initiative, which was started in the U.S. has extended to Canada, Europe, Asia and Latin America in 2011. With this program, the brand deepens its social involvement greatly—with each of the ideas funded by it across the globe, the iconic carbonated drink is continuing to develop life-changing concepts that help impossible things happen. One of the latest projects sponsored by the brand is ‘The Sound of Football’ realized by Åkestam Holst and Society 46 to provide give visually impaired people with an opportunity to ‘see’ the game though sounds.