A highly controversial Louis Vuitton spot, produced by the U.K.’s Love Magazine and directed by James Lima, sheds some light at the life of ladies of the evening as they are waiting for their clients in the dark streets of Paris at night. Of course, the video serves not as a documentary but as an artistic approach to publicize the fashion giant’s latest collection. The film stars top models and includes footage from the brand’s Paris Fashion Week show.
advertising
As Facebook is gaining momentum as an advertising platform now, Nanigans, a Facebook advertising-software company, has conducted a research to figure out, which types of ads work best to drive sales. The researchers have analyzed over 975 million Facebook ad impressions to retailers’ ads in the U.S. in December 2012 and January 2013.
Super Bowl is considered to be one of the major events for advertisers in the ASA, but in fact some of the brands, who advertise during the Super Bowl XLVII game, won’t see real returns on their investments. The placement is quite expensive (it can cost over $126,000 per second to show an advert), so the effect also should to be big. But it doesn’t always happen. Brand Keys revealed in their 11th annual Super Bowl Engagement Survey that the money spent on the promotion will result in revenues (building the brand’s equity, driving positive behaviour, etc.) for just about 60% of advertisers.