A highly controversial Louis Vuitton spot, produced by the U.K.’s Love Magazine and directed by James Lima, sheds some light at the life of ladies of the evening as they are waiting for their clients in the dark streets of Paris at night. Of course, the video serves not as a documentary but as an artistic approach to publicize the fashion giant’s latest collection. The film stars top models and includes footage from the brand’s Paris Fashion Week show.

Super Bowl is considered to be one of the major events for advertisers in the ASA, but in fact some of the brands, who advertise during the Super Bowl XLVII game, won’t see real returns on their investments. The placement is quite expensive (it can cost over $126,000 per second to show an advert), so the effect also should to be big. But it doesn’t always happen. Brand Keys revealed in their 11th annual Super Bowl Engagement Survey that the money spent on the promotion will result in revenues (building the brand’s equity, driving positive behaviour, etc.) for just about 60% of advertisers.

The Coca-Cola Company, which products are often listed among the major contributors to obesity, rolls out a new U.S. campaign designed to encourage people across the country to make informed soft drink choices and adopt more active lifestyles. The company is launching two spots nationally, which start an open conversation about low- and no-calorie versions of favourite drinks and the ways to burn the gained calories. In addition, Coca-Cola is now running a series of sport-focused programs, which help promote physical activity in local communities.