Retro style and antique items will never be out of date, because people tend to romanticize the past and forget the bad things, which happened to them once. Are elderly people as in trend as old things?
Twitter has teamed up with American Express to launch a self-serve ad platform for 10,000 small and midsize businesses in the UK. American Express cardholders can now register to use the platform. After registration they also receive $100 which they can spend on advertising including promoted tweets and accounts.
Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the game and Americans’ digital consumption habits. VB&P is Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots.
Columbia Sportswear has launched a digital part of its ad campaign promoting the Omni-Heat Electric garment collection. The humorous commercials feature Wim Hof, a 52-years old Dutch who is impervious to extreme cold temperature due to his own method for withstanding cold through concentration and focused breathing.