Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.
Target
On August 18, Target arranged an unprecedented flashing disco light show, which was called «Kaleidoscopic Fashion Spectacular» to present its fall 2010 collection of clothes. 155 rooms on the southern façade of the huge Standard Hotel in NYC as well as the adjusting area were turned into giant dancing spots for the event.