Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.
Diet Coke has revealed the winning design of the second annual Diet Coke Young Designer Challenge, announced in the U.S. in mid-May. The participants were tasked to create a design for a limited-edition T-shirt that would capture Diet Coke’s “Stay Extraordinary” ethos and mirror the style of the brand’s ambassador Taylor Swift. The winning work by Brooklyn-based Julianna Bass features a modern, self-assured woman in “a dramatically flaring red skirt” and a stepped shirt, leaning on the Diet Coke logo, placed vertically.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA. The participants will be competing for a chance to get their design featured on an exclusive Diet Coke’s T-shirt to arrive at the U.S. Target stores in fall.
Target is contributing to online shopping by launching a bunch of brands, which are available exclusively online. For the US retailer, it’s another way to deliver a better experience to the consumers who prefer to purchase goods in the comfort of their homes. With this move, Target also aims to drive more consumers to its online platform and become a stronger player on the e-commerce market.
Films, which promote goods, are nothing new (today, you just can’t imagine a feature Hollywood film without the product placement), and non-cinema brands often come up with their own film series to entertain their consumers and introduce new product at the same time. Inspired by other brands including Toshiba, Target shot a film dubbed “Falling for You” starring Kristen Bell, Nia Long and Zachary Burr Abel to promote around of 110 Target-exclusive items, which will appear on the screen during the three webisodes. Since it’s not just another movie, but an innovative disguised catalogue, all the goods from pencil holders and apparel to furniture pieces and linen can be moved to a virtual shopping cart, plus they can be easily shared by viewers via social media channels with a click of a mouse button. The 12-minute film will launch at the dedicated pagefallingforyou.target.com tomorrow, October 2.
Last summer, Levi Strauss presented the dENiZEN brand designed exclusively for Asia-Pacific region, but then it was decided that the new offer might be a good addition to the company’s portfolio in other countries as well. The brand, which is already available in China, India, Mexico, Pakistan, Singapore and South Korea, today, July 20, officially arrives in the U.S. to be sold at Target throughout the country—there, shoppers can find men, women, boys and girls styles at the prices ranging from $17.99 to $29.99.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Levi Strauss & Co. announced the expansion of its global Denizen™ from Levi’s® brand. Launched initially in Asia in 2010, it will be sold by retailers in the U.S. and Mexico starting this summer. In the U.S., Levi Strauss & Co. have partnered to offer Denizen exclusively at Target and Target.com beginning in July 2011.