As the year 2014 is gradually coming to an end, we look ahead to 2015 and keep questioning ourselves: what will be «hot» for consumers next year? And how can we as marketers capitalise on that?
Global technology company Intel has announced a competition for startups specialising in perceptual computing—the Intel RealSense Technology App Challenge 2014. The developers are expected to created apps that combine immersive human-computer interaction using Intel Real Sense technology with 3D Intel cameras that will soon become available on Windows-based tablets and smartphones.
Diageo, the world’s No 1 sprites maker, announced today the launch of the new innovation programme called Diageo Technology Ventures that will select eight technology startups that will have to work on four briefs on smart technology to control excessive drinking and theft of alcohol drinks at retail.
According to Bloomberg’s anonymous source, Apple is expected to present a radically new mobile payments system in-built in a new iPhone 6 at the press event on September 9th. The system has been reportedly developed in collaboration with three world’s leading credit card companies Visa, MasterCard, and American Express. The terms of this collaboration are not disclosed.