Sony Ericsson teamed up with McCann Erickson, Munich to develop a campaign, which is centered on and inspired by the urban environment. The marketing project dubbed Challenge was designed to promote the Xperia handsets by showing what people can do with the devices’ screens. The brand has launched several absolutely stunning vignettes, ‘challenges,’ revolving around using the smartphones in urban environment, and launched the interactive Challenge the City game in a dedicated hub on its official page.
technology
Today, iPhone applications provide us with tips in a variety of areas, starting from recycling to clothing. To receive information, users usually scan QR-codes or barcodes or snap a photo, which are then processed by the app—adidas Originals came up with a revolutionary solution in this area, launching an app with a 3D touch. The brand has released an app with special 3D image recognition software for real-life objects/products, which is the first time the three-dimension technology got into the application development industry.
Almost a year after Google Gmail calls to mobile and landline phone were introduced, the web giant is offering its users in more countries («in new 38 languages») an opportunity to call directly from the e-mail box to people on off-line phones. In addition to this, Google has lowered the cost of the service to over 150 countries around the globe.
To win consumer appreciation and promote new products, brands are ready to embark on the most dangerous and extravagant trips—Red Bull Stratos is just one of them. In line with other brands, which kick off astonishing projects featuring people who push the envelope of human possibilities, Sony Australia teamed up with Naked Communications Sydney to launch a new campaign dubbed ‘Share Your Journey’ to promote the Sony’s Bloggie social network camera product range—as part of the initiative, two Aussie adventurers James Castrission, 29 (Cas) and Justin Jones, 28 (Jonesy) will head to Antarctic, quite in the Make Believe. style. This initiative also has a charitable touch since $5 from every Bloggie product purchased during the promotion will be donated to the Sony Foundation’s You Can programme, supporting young Australians with cancer.
The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the first electrically powered production cars from the new BMW i sub-brand, due to be launched as the BMW i3 in 2013 and the BMW i8 in 2014.