Dell starts an ambitious new branding campaign that costs $80 million and is aimed to change its image from just a computers-seller to a business-solutions provider.
technology
On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors.
On June 13, the worldwide Olympic sponsor Samsung unveiled its new logo to be used on all its London 2012 campaigns and advertising, including its sponsorship of the Torch Relay, for which it is a Presenting Partner. The presentation took place with the help of David Beckham, who signed up to be the Samsung London 2012 ambassador last month.
Big companies often kick off promotional initiatives to tell about their products based on green technologies—just like Nissan with is Leaf Hybrid or Volkswagen with the ThinkBlue international program to name but a few. Panasonic Corporation of North America, which is one of the biggest global corporations committed to using innovative eco-friendly solutions, has launched a campaign in the U.S. not to promote some certain ranges, but to “highlight its growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation,” as the press release states.
Which is more efficient: to have a permanent workplace and rigid schedule or to be able to decide when and where to work? Microsoft Corp has approached Vanson Bourne, a specialist research-led consultancy, which carries out user research within a technology context, with a task to find that out—the study was conducted among 1,500 workers in 15 European countries and provides a number valuable insights into the problem of creating ‘a new world of work.’