The leading Swiss watch brand Swatch collaborates with SCVNGR (pronounced scavenger)—a mobile game about going places, doing challenges and getting gifts. The campaign started on May 31 on the streets of NYC helps promote new Gent watch collection that was presented in local Swatch stores this spring.
technology
Apple, known as a leader of the industry, with its award-winning computers, operating systems and professional applications, is going to present its new products at the upcoming World Wide Developers event to be held on June 6. It will include the next Mac operating system, OS X Lion, the next iOS operating system, iOS 5, and iCloud.
Benetton has announced the birth of an online community of bloggers dedicated to communicating the very essence of the brand to the target audience. A new blog, or superblog, to be more precise, has been launched at www.blog.benetton.com showcasing the latest and most interesting topics related to technology, fashion, culture and life of young people around the world. However, Benetton has its own point of view on each of these areas and perceives fashion as something born in the streets, inspired by everyday life and embracing colors of the world; and technology as a tool that is capable of bringing people closer and improving the way we communicate.
On Wednesday, May 25, U.K.’s most influential news resource, the Guardian, has named the winners of this year’s Guardian Sustainable Business Awards, aimed at recognizing and awarding the companies who conduct their business in accordance with sustainability principles and are not afraid of innovations.
Google plans to launch a new mobile payment system based on Near Field Technology as soon as today, dailytech.com reports with a reference to Bloomberg. According to the anonymous sources, familiar with the matter, the payment system will initially be launched in New York, San Francisco, Los Angeles, Chicago, and Washington, D.C.
In July, more than 400 of the brightest young minds from around the world will travel to New York to showcase their innovative ideas for using technology to solve the world’s toughest problems. As the winners of regional, national and online Microsoft’s Imagine Cup competitions, these high school and university students represent the pinnacle of innovation, creativity and entrepreneurialism from 73 countries and regions around the globe.