On March 29, Skype introduced its all-new service entitled ‘Skype in the Classroom‘ and catering to the modern-day needs of teachers. The launch was preceded by the testing period of the beta version that had been launched in December 2010, which proved a success since about 4,000 teachers signed up for the project.
technology
adidas has launched a promotion on their sneaker collection MEGA. In order to make promo-campaign entertaining, they invited Didier Brun to create a device named Megalizer, dead combination of sneakers and digital technologies, which elicits sounds from the sneakers, letting dancers create their own music with their moves.
The realm of technology neighbors with the world of art. Recently, Intel has proved it through a bespoke project entitled ‘Remastered,’ and now HP is launching its ‘Mobile Expressionism’ to once again celebrate the ties between visual creativity and the technological progress. For the project, which is dedicated to the HP webOS mobile platform and targeted at application developers who use it in their work, the company collaborated with several illustrators and artists who created graphic pieces inspired by a range of popular HP webOS apps.
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
Pepsi is celebrating up-and-coming artists by launching a new system that rates their popularity based on social media buzz around them. The iconic soda brand launched The Pepsi Music Index, a live ranking engine which analyses people’s real-time opinions on the performers and presents ‘the feedback’ in a clear ranking. The new system is very similar to the MTV Music Meter launched in mid-December 2010, which also builds a chart of the most popular emerging performers based on real-time discussions about them in the digital world.
